Logos, A Window to the Company

“Communication is key,” a quote said in almost every classroom, workplace and relationship.

The various types of communication are important but they vary between people in what is preferred.

Different people and brands try to communicate to people what they are about.

Visual communication is one of the strongest forms of communicating.

Young kids learn how to walk by watching others walk. Then they begin to try for themselves.

It is the same kind of process that dancers use when learning choreography.

A choreographer can say the steps but showing a step is more effective.

While people respond to different things based on what they feel is important or on what they find the 
most compelling, the elements of visual communication are used for different things. 
However, there aresome that are more important to visually communicate something. 
Color is the most important.Color is what pops off the page, a colored picture 
will grab attention more than a grayscale image. With that being said, 
images are important because they can tell the viewer more than a couple of lines of text.

The Instagram logo visually communicates the purpose of the application. 
Instagram is an app used to share user’s pictures and videos to others.

The logo is a gradient of blue to yellow background, with a simple white outline of a camera in the center. 
The camera makes it clear that the app has something to do with photography.
The use of almost all colors emphasizes the use of light, as light is important to photography.

Fashion is all about branding, and one way to brand clothing is the use of logos. 
One of the most recognized fashion logos is that of Chanel.

The logo is simple. When looked at for the first time, it may seem that the logo is a foreign shape.

However, after further inspection, it looks like a “C” with a backward “C” on top of it. 
The first “C’s” may represent the name of the brand founder, Coco Chanel.

Even if that was not the intention of the logo, it connects the founder and the logo, which makes it 
stronger in communicating the brand. 
The logo is usually seen in black, or gold if on handbags or wallets, 
these two colors represent wealth and sophistication which Chanel strives to keep tied to its brand.

The “Cuz I Love You”, an album written by Lizzo, album cover represents confidence.
 Lizzo writes songs about self-love, self-confidence, and positivity.

The album cover shows her in a vulnerable state. 
She is sitting completely naked with a black background.

This is courageous of her because she is plus-sized and society tells bigger women not to show skin.

She is going against society and confidently doing her own thing.

Visual communication has many factors that are working all together to grab someone’s
 attention and tell that person what they are all about it one glance.

However, people respond differently to everything so there is no one way to visually communicate.